To make our installation and experience hard hitting to the user, we really want them to answer as many questions as we can get them to; preferably all. To make this happen we made very simple and non-intrusive questions such as “What is your favourite colour” and “When is your birthday?” to start off the experience. We then creeped in with more intrusive and potential security questions such as “what was your first pets name” and “what is your maternal grandads’ surname?” to subtly lead the user into leaking more personal informal such as “what is your postcode?” and “what is your favourite password?”. We formed a list of information we wanted to ask for below:
What is your postcode?
What is your favourite colour?
What is your most used password?
What is your yearly income?
What was your first pets name?
What is your DOB?
Brexit… Yes or No?
What is your mums’ maiden name?
However, something during user testing of the paper prototype didn’t feel right, and we were struggling to believe that any user would actually answer these questions straight of the bat. So, we decided to structure them differently and, in a way, that the user doesn’t feel pressured and interrogated. For example, we could have asked “What is your post code?”, but instead we have provided a map and instructed the user to drop a pin on their house. Inspired by google maps, everyone loves popping in their postcode and seeing where they live from above. It provides a very fun disguise over something that could be quite intrusive if the information got into the wrong hands. Below is our new way of presenting the user questions about their privacy.
Drop a pin at your house!
Select your favourite colour!
What’s your favourite password?
Your yearly income is…
£0 | £1000 – £5000 | £6000-£15,000 | £16,000 – £25,000 | £26,000- £40,000 | £41,000- £60,000 | £61,000+
What was your first pet’s name?
What is your maternal grandads’ surname?
As you can see some questions are left for the answers to be typed in however we have reworded them to make them seem more informal and less intrusive.
Interaction Design Blog 