At the start of the experience the user will be faced with an iPad, with an intriguing flashing “touch here” screen. Additionally on this iPad there will be a privacy policy button, which will be very accessible and available for the user to read, which will disclaim that by taking part in this interaction and by tapping the screen, they are agreeing to their photo being taken by our front iPad screen. The reason we have presented this very small and in an ‘unimportant’ way, is a result from our research where we found that in most cases options like “don’t accept cookies” and “don’t allow” are always provided but in a in small and camouflaged way which we know are prompts to avert users away from information they don’t want us to choose or read.
In this case, it doesn’t even give you an option to decline, but what it does say is that you can change your presences in settings. But in this case (Sky News) they very well know that no one is probably going to change these once they’ve read the article they want. It is a very clever way to keep people still “accepting”.
Some shocking research we found that inspired us was that general internet users, especially young adults, do not read the terms and conditions and will willingly accept anything to just access something quickly and efficiently. Two university professionals actually put this to the test in an experiment called “The Biggest Lie on The Internet” (1) where they made a social media, which to sign up you must read and agree to the terms and conditions. Sounds ordinary right? But unknown to “98%” (2) of users that agreed, in these terms and conditions it disclosed that each user must give up their first-born child as a payment. To us this was extremely interesting, because it gave us the idea that we could pretty much disclose anything in our terms and conditions and people would agree.
This is how we came to the conclusion that we would in fact disclose that we will be taking a photo of the user, but in a way that they may not necessarily know. However, this is down to them as our privacy policy will always be there and available to read. People who to read it, may think absolutely not, and will not take part which is fen as this contributes to the results of our installation. These particular people who decline are already taking higher cautions than others that don’t read them.
References
(1)
Obar, A, J. Oeldorf-Hirsch, A. (2018) The Biggest Lie on the Internet: Ignoring the Privacy Policies and Terms of Service Policies of Social Networking Services. (2016) TPRC 44: The 44th Research Conference on Communication, Information and Internet Policy [online]. Information, Communication & Society, pp. 1-20, 2018. [Accessed 30 March 2020].
Available from: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2757465
(2)
Cakebread, C. (2015) You’re not alone: no one reads terms of service agreements. Business Insider [online]. [Accessed 30 March 2020].
Available from: https://www.businessinsider.com/deloitte-study-91-percent-agree-terms-of-service-without-reading-2017-11?r=US&IR=T
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